Fractional CMO for your venture
A fractional CMO (Chief Marketing Officer) is a part-time, executive-level marketing strategist who works with multiple companies, providing expert marketing leadership and guidance on a flexible, contract basis. This role allows you to benefit from high-level marketing expertise without the full-time commitment and cost.
Frederik Hermann is a strategic and results-oriented senior marketing executive known for driving business success through innovative and impactful marketing strategies in competitive markets. With a proven track record of achievement, Frederik excels in developing and leading global cross functional teams, executing agile and effective campaigns, and delivering measurable results in continued pipeline growth and revenue generation. As an influential leader, Frederik leverages data-driven insights to propel demand generation across a diverse range of channels such as paid search, paid social, organic social and PLG. His expertise extends to account-based marketing, lifecycle nurturing, content strategy, and organic search (SEO), ensuring a comprehensive and integrated approach to marketing initiatives. Frederik is adept at conducting complex performance analyses, and spearheading initiatives that focus on acquisition, retention and growth with tight cost control.
Top Skills
- Marketing Strategy
- Demand Generation
- Growth Strategies
- Online Advertising
- Content Marketing
- A/B Testing & CRO
- Marketing Operations
- Influencer Marketing
- Internationalization
- Brand Management
- Thought Leadership
- Team Management
- Analyst Relations
- Public Relations
- Market Research
- Video Marketing
- Event Marketing
- Email Marketing
- Social Media
- Data Analysis
- Forecasting Models
- SEO & SEM
- Leadership
- Reporting
Technology Skills
- Salesforce Sales Cloud
- Hubspot Marketing Hub
- Google, LinkedIn, Influ2, Facebook, 6sense Ads
- Google Search Console
- Google Workspace
- Google Analytics (GA4)
- Adobe Creative Suite
- Microsoft Office
- Sendgrid & Mailchimp
- JIRA & Confluence
- SEMrush & MOZ
- Asana & Trello
- HTML & CSS
- WordPress
- ZoomInfo
- Instapage
- OptiMonk
- OfficeVibe
- Outreach
- Salesloft
- Outgrow
- Perdoo
- Zapier
- Hotjar
- Figma
- VWO
- Drift